News — Circularity

Innovation in the Circular Economy

Posted by Edwina Huang on
Innovation in the Circular Economy

- credit to Amber Schmaling   Not only does the environment demand fashion to be more circular and sustainable, but the resulting innovation is exciting and presents a multitude of opportunities. Simply put by Olga Algayerova, Executive Secretary of the UNECE, “the circular economy is a compulsory choice for a sustainable world.” The advancement of the sustainable fashion industry is heavily reliant on this idea of the circular economy, in which a regenerative system exists to cycle raw materials through the production process for as long as possible. There are many key innovating companies in the field, including Phoenxt, Evrnu, Renewcell, Tyton...

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What does Vivify Textiles and its Sister Company PHOENXT do in Circularity?

What does Vivify Textiles and its Sister Company PHOENXT do in Circularity?

- Credit to Lauren Lamar At the end of last month, a handful of virtual industry events and conferences focused heavily on what “circularity” means in terms of production and design. By definition, the word means a state of “constantly returning to the same point.” What could this possibly mean for brands who must always follow the trends and keep up with their customers? The Ellen MacArthur Foundation clarifies this for us by defining it as “designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.” In short, circularity and the concept of the circular economy...

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Unique Ideas to help Families Celebrate Easter during the Coronavirus Pandemic

Unique Ideas to help Families Celebrate Easter during the Coronavirus Pandemic

We pray that the coronavirus (COVID-19) will be under control so we can all be together with our family just in time for Easter. However, we must prepare now in case we aren’t able to have Spring celebrations, Easter Egg Hunts, and Worship with children and their families. Here are a few unique ideas and resources to help equip families to celebrate Easter.   “The Jelly Bean Prayer”          Send an email “The Jelly Bean Prayer” with a designated color jelly beans             to each family member for each and everyone to enjoy.   Zoom Party with...

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What is Zurich doing for Circular Economy?

Posted by Cecille Tabuena on

Earlier last November, our founder Edwina has received an invitation to be part of the guest panelist to discuss Circular Economy as a key topic in Zurich and see what the industry is doing in Switzerland in general for making fashion circular.    The event was indeed very insightful because Good Brand Guru invited big brands such as Patagonia, VF Corporation, Nudie Jeans, Calidas, Wolford and C&A Foundation in the event. And because our founder is a believer of this topic, our sister company, PHOENXT (www.phoenxt.com), also got to glory from this event. This event gathered more than 50 fashion...

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Australian Circular Fashion Conference 2019

Australian Circular Fashion Conference 2019

This year, we were very honoured to be invited to the Australian Circular Fashion Conference to interact with the rest of #SustainableFashionIndustry, know what brands are up to and the missing gaps are in the market.  Though my time in ACFC 2019 was relatively short due to some urgent arrangement in Europe, I was lucky enough to get a glimpse on some fantastic speakers such as Elin Larsson who used to work for @Fillippa K.  We both ended up having a very interesting conversation about how Sustainable Fashion is "getting married" with Blockchain, and how brands are dealing with #textileWasteManagement....

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