News

Sustainability Meets Entrepreneurship

Posted by Edwina Huang on

- credit to Amber Schmaling There is no one clear-cut path for entrepreneurs. The road to reaching success in one’s venture can be plagued with challenges and sprinkled with opportunities. However, for entrepreneurs in a multitude of fields, one such opportunity broadly revolves around sustainability. For instance, according to a survey reported by McKinsey Insights, around 60% of surveyed consumers have gone out of their way to purchase more environmentally friendly products since the onset of the COVID-19 pandemic. In particular to the fashion industry, sustainable fashion entrepreneurs can take advantage of this growing consumer trend to enhance their brand...

Read more →

Innovation in the Circular Economy

Posted by Edwina Huang on
Innovation in the Circular Economy

- credit to Amber Schmaling   Not only does the environment demand fashion to be more circular and sustainable, but the resulting innovation is exciting and presents a multitude of opportunities. Simply put by Olga Algayerova, Executive Secretary of the UNECE, “the circular economy is a compulsory choice for a sustainable world.” The advancement of the sustainable fashion industry is heavily reliant on this idea of the circular economy, in which a regenerative system exists to cycle raw materials through the production process for as long as possible. There are many key innovating companies in the field, including Phoenxt, Evrnu, Renewcell, Tyton...

Read more →

How influential is Social Media Influencers in Sustainability?

Posted by Edwina Huang on

- Credit to Amber Schmailing  As social media continues to carve itself an integral role in the purchasing process, the impact that social media influencers have on the decisions of consumers becomes increasingly greater. In fact, an astonishing 49% of consumers utilize social media as a guide to aid in purchase decisions. At the same time, there is a clear trend of consumers engaging in sustainable shopping. This is evidenced by the 37% increase in the word “sustainability” being entered into search engines since the start of 2020. This all being said, influencer marketing and sustainability go hand-in-hand.  The...

Read more →

What does Vivify Textiles and its Sister Company PHOENXT do in Circularity?

What does Vivify Textiles and its Sister Company PHOENXT do in Circularity?

- Credit to Lauren Lamar At the end of last month, a handful of virtual industry events and conferences focused heavily on what “circularity” means in terms of production and design. By definition, the word means a state of “constantly returning to the same point.” What could this possibly mean for brands who must always follow the trends and keep up with their customers? The Ellen MacArthur Foundation clarifies this for us by defining it as “designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.” In short, circularity and the concept of the circular economy...

Read more →