News — Sustainable Fashion
How influential is Social Media Influencers in Sustainability?
- Credit to Amber Schmailing As social media continues to carve itself an integral role in the purchasing process, the impact that social media influencers have on the decisions of consumers becomes increasingly greater. In fact, an astonishing 49% of consumers utilize social media as a guide to aid in purchase decisions. At the same time, there is a clear trend of consumers engaging in sustainable shopping. This is evidenced by the 37% increase in the word “sustainability” being entered into search engines since the start of 2020. This all being said, influencer marketing and sustainability go hand-in-hand. The...
What does Vivify Textiles and its Sister Company PHOENXT do in Circularity?
- Credit to Lauren Lamar At the end of last month, a handful of virtual industry events and conferences focused heavily on what “circularity” means in terms of production and design. By definition, the word means a state of “constantly returning to the same point.” What could this possibly mean for brands who must always follow the trends and keep up with their customers? The Ellen MacArthur Foundation clarifies this for us by defining it as “designing out waste and pollution, keeping products and materials in use, and regenerating natural systems.” In short, circularity and the concept of the circular economy...
Unique Ideas to help Families Celebrate Easter during the Coronavirus Pandemic
We pray that the coronavirus (COVID-19) will be under control so we can all be together with our family just in time for Easter. However, we must prepare now in case we aren’t able to have Spring celebrations, Easter Egg Hunts, and Worship with children and their families. Here are a few unique ideas and resources to help equip families to celebrate Easter. “The Jelly Bean Prayer” Send an email “The Jelly Bean Prayer” with a designated color jelly beans to each family member for each and everyone to enjoy. Zoom Party with...
What is Zurich doing for Circular Economy?
Earlier last November, our founder Edwina has received an invitation to be part of the guest panelist to discuss Circular Economy as a key topic in Zurich and see what the industry is doing in Switzerland in general for making fashion circular. The event was indeed very insightful because Good Brand Guru invited big brands such as Patagonia, VF Corporation, Nudie Jeans, Calidas, Wolford and C&A Foundation in the event. And because our founder is a believer of this topic, our sister company, PHOENXT (www.phoenxt.com), also got to glory from this event. This event gathered more than 50 fashion...
Is coloured cotton sustainable?
