News — social influencing

- Credit to Amber Schmailing  As social media continues to carve itself an integral role in the purchasing process, the impact that social media influencers have on the decisions of consumers becomes increasingly greater. In fact, an astonishing 49% of consumers utilize social media as a guide to aid in purchase decisions. At the same time, there is a clear trend of consumers engaging in sustainable shopping. This is evidenced by the 37% increase in the word “sustainability” being entered into search engines since the start of 2020. This all being said, influencer marketing and sustainability go hand-in-hand.  The...